Fashion: Paradise in Persifor

We have been spending a lot of time at The Colony Hotel wrapping up the design of our Serena & Lily x Palm Beach Lately Villa that we can’t wait to reveal! It was a beautiful day this week, so we decided to borrow The Colony Hotel’s beach cruisers and ride to one of our favorite streets in Persifor’s new Copenhagen Collection.

Persifor recently shot their campaign amongst the verdant leaves and bright blossoms of Copenhagen’s Botanical Garden, which also inspired their new Tropics print. Custom developed in Italy, it features a layered palette of blooms and fronds, rendered in 40 different hues.

Danielle is wearing the Clementine dress. She loved the ruffled hem and gathered bodice with its wide contrast straps that were imported from France. This dress has an elastic waist with stretch to provide a perfect fit, every time.

Beth is wearing Persifor’s placket-front Freya top that is bound to be a forever classic—just like the Scandinavian goddess from which it’s named. They dressed it up with Italian-sourced, distressed wood buttons and printed grosgrain for a little twist. She is wearing the Freya Top paired with the Georgie Crop Pant made from sleek and stretchy bengaline, they’re cropped above the ankle and have a jaunty little kick-slit at the back. The Georgie Crop Pant is the rare piece that looks polished from take off to touch down—and beyond. Featuring a slim silhouette that’s been cropped at just the right length.